The New York Times has an article on Google bombing (organizing many web sites to link a string to a particular site, like “miserable failure” to the GWB bio page, in order to manipulate Google results) today.
I made a comment on this a couple of months ago on a blog [old dead link removed]. I think it’s pretty silly. One interesting side-effect I noted, though, is that Google weights the links of sites that are heavily linked-to more strongly, so the target actually is helped a bit by making his links more influential.
So, feel free to Google bomb this site as much as you’d like.